Brave’s primary focus is privacy, and it’s designed with the idea of a future without third-party cookies. Brave’s Unique Approach: Should you advertise on Brave?īrave’s advertising strategy is unlike most search engines. This is as more people turn to these dark knights.įrom here, the real question for many digital marketers is: should my company be advertising on privacy-first engines, like Brave and DuckDuckGo? Let’s break this down. Although both sites pull in a small fraction of the daily users that Google does, they are experiencing upward growth in 2021. That’s where privacy-first search engines, like Brave and DuckDuckGo, come in. While these companies might be making these privacy changes, previous breaches have tainted their reputation in this new, private world. We’ve seen this combated with Apple’s Tracking Transparency update and Google’s pledge to rid all third-party cookies and updates to their Privacy Sandbox.

Public perception has not been in favor of personalized advertising, and it’s leading to a privacy-first focus. It tends to yield a higher return on ad spend and places ads in front of consumers most likely to convert. The ability to customize advertising to target specific demographics and audiences was and still is appealing to advertisers. These three tycoons, in particular, attribute a good portion of their growth to advertising dollars.

Privacy has been an increasingly hot topic, putting tech giants (such as Google, Facebook, and Apple) at the forefront.

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